AGENCY: ADJ & CO
CLIENT: FATHOM COFFEE
As Creative Director, with my team, we took this small craft coffee shop in Virginia Beach and gave it a new strategy and identity to compete at a higher level. Our strategy centered around the "Coffee Lover" who's passionate about coffee, without being a snob. To reach this audience we came up with "Find Your Fix" as a creative direction to bring the brand to life using nautical themes and messaging with focus on going deeper
for a better brew.
CD: JUSTIN DAVIS
AD: RYAN MAY
CW: MIKEY COLLINS
