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AGENCY: ADJECTIVE & CO
CLIENT: GOTO

GoTo is an international multi-modal brand, with cars, scooters, mopeds, and bicycles available to rent for short or long periods.  With a presence in Spain, Israel, and Germany. In 2021 they asked me and my team to formulate both a brand strategy and identity. Using our idea of "One app. Limitless wheels" I created a visual identity that felt boundless, fluid, and adventurous.  I also implemented the identity from digital to the vehicle wraps.




CD/AD: JUSTIN DAVIS

CW: PHIL DAVIES,
JUSTIN DAVIS