AGENCY: MULLENLOWE
CLIENT: GREY GOOSE
Working with the Grey Goose team, and my partner Pat Harrington,
we created the direction of "live like" when trying to flesh out the "Live Victoriously" campaign. Also, in drafting scripts for the product campaign, we pitched a simple approach that focused on how Grey Goose is sourced from simple ingredients in Picardie, France.
I helped art direct the campaign, including photography, and a style for Grey Goose that used a stronger use of color than what was typical for the brand. This effort translated into the campaign furthered by Ian, Brian, and Pat (among others).
we created the direction of "live like" when trying to flesh out the "Live Victoriously" campaign. Also, in drafting scripts for the product campaign, we pitched a simple approach that focused on how Grey Goose is sourced from simple ingredients in Picardie, France.
I helped art direct the campaign, including photography, and a style for Grey Goose that used a stronger use of color than what was typical for the brand. This effort translated into the campaign furthered by Ian, Brian, and Pat (among others).
CDs: IAN FAIRBROTHER,
BRIAN LEECH
SR.AD: JUSTIN DAVIS
CW: PAT HARRINGTON
