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AGENCY: space150
CLIENT: INSPIRE

Inspire is a medical device company that created a device that treats sleep apnea with just a button; instead of using masks, hoses, and a compressor, as in the CPAP treatment. For this innovative product we needed a breakthrough campaign in a category typically cold, unfeeling, and clinical. Adding some humor, and lightheartedness, seemed appropriate for an audience tired of being reminded of their condition and eager for a better solution to sleep apnea. To that end me and my partner created the "I'm sleeping with Inspire" campaign with the value proposition (and tagline) of "No mask. No hose. Just sleep."
 


We did a complete re-brand from digital to broadcast.
Shown below are the lead launch spots I created.



CD: GIL MUINOS 

SR.AD: JUSTIN DAVIS
CW: TONY JORGENSON
SR. DESIGNER:
TRAVIS STEARNS